Mobile e-commerce or m- commerce is a subset of electronic commerce. It refers to online activities similar to those mentioned in the electronic commerce category. The under lying technology is different since mobile commerce is limited to mobile telecommunications networks. These are accessed through wireless handheld devices such as mobile phones, hand held computer and personal digital assistances (PDA’s)Compared with wired e-commerce, mobile commerce had a unique value adding attributes.When formulating new business strategy managers should beware of the attributes they have. One attributes that stands a mile out from the rest is the ubiquity of mobile commerce. The edge of been able to use your device at any time and in any location to obtain information or perform a transaction is a major attribute in the increased use of mobile technologies. Convenience has become a major factor in when it comes to business been able to do business where and when you want.
The whole concept of mobile commerce has become a huge. When Alexander graham bell invented the telephone, there could have been no way that he could have predicted his invention would grow to become the most important and significant devices used by virtually every human on earth.
In recent years the Smartphone has grown a portfolio of power and capabilities. Not only do they give you the ability to communicate from any point to any other point and access nearly the sum of all human knowledge, but now you can record events as a movie in full colour and sound within a few second and it can be edited and uploaded to the internet for the whole world to view.
GPS is being added to more and more phones so that every phone can be tagged with its exact location. Searches and requests can also be tailored to specific locations, for example: where the closest Mc Donald’s is and the direction to get to it.
Smartphone’s incorporate a whole range of features, mainly geared towards the internet. For such a new device on the market the Smartphone is now exceeding the wildest predication with its success.



